History of Green Witch
Tuesday, 26 June 2018 | Admin
Green Witch was established by former staff of the Royal Greenwich Observatory following its closure on 31st October 1998. Green witch started trading on 1st November 1998 and soon became one of the leading retailers of astronomical telescopes and related equipment. We always maintained that Green Witch was born at midnight Halloween but, of course, the name is just a pun on the company's registered name of Greenwich Observatory Limited.
Initially we traded from a small industrial unit at Dry Drayton but quickly outgrew this and moved to a larger one on the same site. We acquired a second unit for storage. We were leaders in online retailing and had one of the first online shops in UK astronomy. Our staff grew to nine people as demand grew.
One of our strengths was our background in astronomy and our ability to help complete beginners to choose and enjoy the equipment that was right for them. We developed long-term relationships with our customers and many became firm friends. We arranged a wide variety of activities including star parties, eclipse trips, transit parties and Astroblast.
When the recession hit we had to reduce overheads so the company contracted and eventually I moved the operational base to my home. Much of the business was now online but we had a steady stream of visitors as new astronomers in particular appreciate the benefit of face-to-face advice when staring out. This can help avoid unnecessary and costly mistakes.
As trading conditions improved we opened a branch in Yorkshire which proved very popular and successful. When I decided to retire at 67 we closed this down and set about selling off the remaining stock. Today Green Witch has been ticking over and still retains a respected name in the astronomical community.